Thoughts
How Brands get Consumers to Advertise for Them, and why Ruffles Sour Cream and Cheddar Chips are the Best Chip
“Brands” aren’t new. For hundreds of years, shop-owners and trade-workers worked to create a reputation of their work, specifically a positive one. But in today’s world of technology and constant connection, building a brand is widely different. Instead of building a reputation in a town or, if you’re lucky, a Read more…
